Leading up to its 50th year Anniversary next year, Quest, an eminent staffing solutions provider with decades of expertise, proudly unveils its revitalized brand identity, marking a significant milestone in its journey. This strategic initiative solidifies Quest’s positioning as a trusted partner for staffing solutions across pivotal sectors within the South African economy.
The brand refresh amplifies Quest’s dedication to innovation, growth and enriching customer interactions. Underpinning this transformation is Quest’s expansion into new service offerings, which have been informed by both our clients’ needs and the ever-evolving world of work.
“In this ever-evolving business landscape, it is imperative for us to recalibrate our brand to resonate more profoundly with our valued clients and candidates,” shared Deborah Simpson-Little, Managing Executive at Quest Staffing Solutions.
She stated, “Our brand exemplifies the innovative and agile mindset required in the ongoing transformation of the world of work. We understand that those who possess skilled talent hold the key to the future. Quest, as a managed service partner, adopts a comprehensive approach to the people aspect, encompassing talent attraction, precision recruitment, learning and development pathways, physical and mental well-being, and a secure work environment. This strategic positioning enables us to meet the dynamic market demands of aligning top-tier talent with business needs.”
Quest’s refreshed brand identity and expanded offerings serve as a testament to its unwavering commitment to excellence and forward-looking solutions. The revamped visual identity mirrors Quest’s dedication to innovation, flexibility, and delivering client and candidate -focused services.
While Quest’s legacy spans nearly half a century, the brand refresh is in sync with Adcorp Group’s comprehensive Brandshift strategy and reinforces Quest’s dedication to remaining customer-centric.
Tanielle York, Adcorp Group’s Head of Marketing, expanded on this by saying, “While we respect Quest’s longstanding legacy, this brand refresh brings the brand in line with our swift transformation efforts. It emphasizes our unwavering dedication to putting customers first and assisting talent in realizing their complete potential, enabling them to stay pertinent in the constantly evolving world of work.”
About Quest: Quest is a leading staffing solutions provider, dedicated to delivering exceptional workforce solutions across various sectors. With an unwavering commitment to excellence and innovation, Quest continues to evolve its services to meet the dynamic needs of clients and partners.